All posts by mstarer327

Pros and Cons of Podcasting

The word podcast comes from combining the words broadcast and iPod. Podcasts are simply audio broadcasts that are found on the internet.

Popular podcasts

So what makes a podcast different then just downloading a song and transferring it to your iPhone?

The difference is pretty significant. With podcasts searching and downloading isn’t necessary. The podcast comes to you through syndication. With the use of syndication new episodes are automatically downloaded to the users if they are subscribed to the podcast. You have to go out of your way to download music but with podcasts it automatically downloads for you.

There are many pros and cons of podcasting.

First I will go over the pros of podcasting.

Podcasts are very easy to create. All you need is a microphone. If your computer comes with a microphone then you don’t need anything at all.

Podcasts are very inexpensive to create.

Podcasts come across more personable than a blog does. Sometimes hearing a persons voice allows the audience to feel the emotion that the speaker is feeling. With blog posts it is sometimes hard to tell how the writer is feelings. Written words vs spoken words have a very different affect on the audience.

Another big advantage of podcasting is convenience. It’s much different then listening to news on TV. On TV once you miss it, unless you have recorded it you cannot watch it later. With podcasts, they automatically download to your iPhone or computer and they are there for whenever you decide to listen to it. For businesses podcasts are especially useful. It is sometimes hard to get people together for a meeting so why not just make a podcast and have your employees listen to it.

Although there are countless advantages about podcasting there are also some disadvantages.

One disadvantage of podcasts is accessibility. Most people do have internet access however there are people who do not have access to the internet or their internet is really low. With slow internet or no internet it is not possible to listen to the podcasts.

Another disadvantage of podcasts is the lack of interactivity. With  podcasts all the audience can do is listen. This differs with blogs because with blogs you can click on the links and interact with the author of the blog.

With podcasting you have to be very careful with copyrighting material. It is not uncommon for podcasters to be faced with legal issues.

Podcasting is a great way for individuals to share their thoughts. Anyone can create a podcast. You do not have to be a professional. If you have a voice and if you have the technology there is nothing stopping you from creating one. Below I have posted my first ever podcast.

 

The Last Song

Love, music, Miley Cyrus, and Liam Hemsworth…. what could make a movie better?

The Last Song is another melodramatic Nicholas Sparks book being transformed for the big screen. Liam Hemsworth, a hot and steamy actor, and Miley Cyrus, formerly Hannah Montana, a teen idolized by millions of girls, made this a movie definitely targeted towards teenage girls. The Notebook, Dear John, A Walk to Remember, Safe Haven, The Lucky One, and The Last Song all have a lot in common: they start off with an intense love story, and then in some way tragedy strikes that splits the lovebirds apart. I cannot think of one Nicholas Sparks’ novel where the plot did not revolve around a romance and then suffer a major loss. Even if you thought The Last Song looked stupid, Miley Cyrus was in it, and that made seeing this teen blockbuster film a must.

The acting in The Last Song gave the movie a very believable plot. Miley Cyrus had to portray a gothic, slightly grungy teen, which isn’t too different then her off-screen persona hence she didn’t have much trouble playing the role. She plays the part with genuine raw emotion. Ronnie, played by Miley Cyrus, faces many realistic situations throughout the movie and her reactions to them appear extremely sincere and honest. Whether it is falling in love, experiencing a tragedy, or fighting with her family she is able to portray her character in a way that many teenagers can relate to. Liam Hemsworth, with his looks alone, does a good job of living up to the expectations of his character. Liam and Miley together did a superb job of portraying two young adults who are falling madly in love with each other and who have experienced the absolute worst tragedies life can bring.

The location of where the movie takes place is very intriguing. The view you see while standing on the deck of the beach house is picture perfect. From Liam Hemsworth, to the beautiful beach, my eyes did not want to leave the screen. All Nicholas Sparks movies are picturesque, and The Last Song is no different.

“When I Look at you” by Miley Cyrus was the song played in the trailer for the movie. This song definitely hyped up the movie and made people want to see it. After hearing it on the radio only a few times and watching the trailer on the TV, I memorized basically the whole song.

The Last Song encompasses love, tragedy and forgiveness. The acting made it a believable and enjoyable plot. However, the song is what sticks out the most. You can only imagine the audience’s reaction when the song finally began to play at the very end of the movie.

 

Shyness vs. Social Anxiety Disorder

When does shyness become a disorder? This is a pivotal question that people should be aware of. Everyone knows what a shy person is like: quiet, hates to be the center of attention, nervous about standing out, etc.; however people can rarely tell the difference between someone who is shy versus someone who is suffering from social anxiety disorder. Social anxiety disorder is when a person has an irrational fear of social situations while shyness is the difficulty but not impossibility to participate in group activities and other social situations. The difference between social anxiety and shyness is very significant; in order to treat an individual effectively it is vital to accurately distinguish between the two conditions.

Social Anxiety Disorder is the third most common psychiatric disorder in the world following major depression and substance abuse. Social phobia and social anxiety disorder can be used interchangeably.

Those who suffer from social phobia have an ongoing fear of being scrutinized, judged, and embarrassed in public places.

There are also several physical symptoms that occur to those suffering from Social anxiety disorder:

  • Fast heartbeat.
  • Upset stomach or nausea.
  • Trouble catching your breath.
  • Dizziness or lightheadedness.
  • Confusion or feeling “out of body”
  • Diarrhea.
  • Muscle tension.

According to a 2007 ADAA survey, 36% of people with social anxiety disorder report-experiencing symptoms for ten or more years before seeking help.  According to Christian Nordqvist, social anxiety disorder is an “excessive emotional discomfort, anxiety, fear or worry about social situations.” It is normal to feel nervous in situations like giving a presentation, having a job interview, and going on a date. This nervousness becomes social anxiety disorder when everyday social interactions cause an extreme amount of fear.

Shyness simply refers to nervousness in social situations. People who suffer from shyness tend to be standoffish, bashful, extremely self-conscious, and may come across as insecure. Although it may seem that shyness is just as bad as social anxiety, in reality social anxiety disorder can have a much worse impact on one’s life.

This pie chart shows that there are so many people in the world who are shy but that doesn’t mean they have social anxiety disorder. It is possible to just be shy. Social anxiety disorder affects about 6% of the United States population, which is more than 17 million people.

It is hard to know how a person is feeling. They may come across just a little shy but you don’t know how they are struggling internally.

Social Anxiety is a medical disorder that needs to be treated and can’t go away on its own while shyness can go away without treatment. Shyness does not put a stop to everyday functioning. On the other hand, social anxiety can completely interfere with your daily life. There are similarities between shyness and social anxiety disorder but in all social anxiety disorder is much more severe and threatening to a person’s life.

 

 

 

Sleep Deprivation Among College Students

Sleep is very important for college students. I for one know how important sleep is to me. Without a good night sleep it is very hard to get through the day. Sleep deprivation is a constant struggle that many college students face.

Over 70% (a majority) of college students reported that they obtain less than 8 hours of sleep per night, according to an article posted by the Nature and Science of Sleep.

As college students there are many things that disrupt our sleep such as all-night study sessions, socializing, and all the stress that comes with college. If students were to be aware of the academic and health risks involved with sleep deprivation, it would help them plan their study time better and understand the importance of a good night sleep.

It is clear that a lack of sleep has negative effects on college students but first it is important to understand how many people are suffering from sleep deprivation and to know what causes the lack of sleep college students face.

According to a poll by the National Sleep Foundation (NSF), more than half of the country’s young adults report “waking up feeling unrefreshed” (55%).

A survey at a North Central university conducted in 2008 by a team led by Dr. LeAnne Forquer of over 300 students found that over 75% of participants had poor sleep quality and poor sleeping habits

There are two main causes of sleep deprivation:

  1. Academic and emotional stress
  2. Poor Sleep Hygiene

In a recent study conducted at the University of St. Thomas in Minnesota: 68% of students have trouble falling asleep due to academic and emotional stress.

Poor sleep hygiene refers mainly to the weekends when students sleep in much later to catch up on the sleep they missed during the week. This ends up disrupting their sleeping patterns.

Students grades are significantly impacted when they do not receive the proper amount of sleep.

It was found that Students who obtained more sleep (greater than or equal to 9 hours) had higher GPAs than those who got less than or equal to 6 hours of sleep: GPAs were 3.24 vs 2.74 on average, respectively.

This video shows the effects of sleep deprivation.

It is a known fact that college students are the most sleep deprived group of people. They are the people that need sleep the most. The stressful lifestyle of college does not allow students to get the amount of sleep they need.

Schools such as Washington University have begun celebrating Sleep Awareness Week where they handed out fliers about the benefits of sleep and gave students tips for getting more sleep. Although they are trying to help the students there is not much they can really do. College students have busy schedules and it is incredibly difficult to change that.

Trump and the Media

Journalism played a huge role in the 2016 US presidential election. The accusations made against trump while he was running for president truly led to the downfall of the credibility of journalists, specifically in relation to politics.

The tweet above was posted on February 25, 2017 which was only six weeks into his presidency.  Trump referred to the press as  “the enemy of the American people”.

So what made Trump so defensive and determined to ruin the credibility of journalists? His actions were the actions of someone who had something to hide.

Evidence came out that Trump’s Attorney General, Jess Sessions met with the Russian ambassador during the 2016 election. He did not meet with the Russian ambassador not once but two times during the election. This information was reported first by the Washington Post.

The Washington post was not the only news network to report on Trumps relations with Russia. The New York Times also was a big reporter on Trump during the 2016 election. The NYT reported that several Russian officials met with colleagues of Donald Trump in several European cities.

Press Secretary Sean Spicer has recently blocked some of the most major news networks from attending a White House press conference. CNN, BBC, The New York Times and several other news outlets were all banned from attending the press conference. Those news outlets were also some of the key journalists in breaking stories regarding Trumps relations with Russia. This only raised peoples suspicions on what was going with Trump and Russia.

Journalism has such a powerful effect on people. However, sometimes people simply just choose to believe what they want to believe. When dealing with an election it is extremely important to have the right facts. People can be gullible. Sometimes they just believe whatever they are told. When allegations of fake news sprung up during the 2016 election the citizens of the US were lost. Anyone who has spent time and done research on the allegations between Trumps relationships with Russia will be able to find some sort of truth on the situation.

Fake news should not be published. However, Trump should not be able to ban news outlets from doing their job.

https://www.aol.com/article/news/2017/04/15/source-claims-concrete-evidence-of-collusion-between-trump-russia/22041057/

This article was posted on April 15, 2017. To this day the White House is still denying all claims with regarding Russia’s involvement with the election.

The 2016 election was definitely the most chaotic election yet. Journalists were repeatedly questioned for being bias in their reports, for reporting conspiracy theories, and overall just reporting fake news.

The job of journalists is to inform the public on things that they do not know are going on. They shouldn’t have been reporting on situations where they did not have all the evidence but the information had to get out there.

Ana López: Marketing for Estrella Damm

Ana López has had a lot of experience in the field of marketing. She earned her Master’s in Communication and Advertising  Management at ESIC: Business and Marketing School. Before that Ana earned 2 bachelor degrees. One in Journalism and one in Social and Cultural Anthropology. Her work experience began in 2002 where she worked as a PR and press office assistant at Casa Asia. From there she then went on to also  work as a Press officer and PR at CCCB. After that she became an account director at Marco de Comunicacion which is a publics consultants network. Ana’s claim to fame occurred after this. In June of 2009 she became the Brand Manager at Estrella Damm,

Estrella Damm is a beer brewed specifically in Barcelona, Spain. It was created in 1876 and has been Barcelona’s most famous beer since.

Ana worked as the Brand manager at Estrella Damm for 6 years. From 2009 until 2015. During that time she wasn’t only the Brand Manager but she was also the head of Digital Marketing.

The marketing strategy that Ana Lopez and her team came up with was to portray Estrella Damm as a brand associated with good moments and a Mediterranean way of life. Before Ana came a long, Estrella Damm had no digital marketing department.

In 2009 before all the new social media came out, Youtube was what companies used to promote their brand.

Estrella Damms digital and marketing team had an unknown Swedish band record a song to promote Estrella Damm.

This video is a great representation of what Ana and her team was trying to portray: Good moments and a Mediterranean way of life. Everyone in the video is happy and smiling. In every social event what would be better than to have a beer. This video  targets all audiences. Everyone wants to listen to a catchy song while watching people have fun. This video went viral and currently has over 1 million views. This video alone increased brand awareness by over 225%. A shorter version of this video also exists for commercials on TV.

6 years later another video was created. The video is called Vale and it stars Dakota Johnson.

This video received even more recognition then the previous video. This video has over 7 million views. People of all ages will get a kick out of this video. With the beautiful scenery and the funny humor this video definitely helped spread good things about Estrella Damm. This marketing strategy became one of the most well known and best campaigns in Spain.

The relationship with the consumers and the brand of Estrella Damm is very class. The marketing team of Estrella Damm keeps the consumers in mind with every action that they take. The outbreak of social media has significantly helped the brand. Most recently Ana Lopez founded the Digital Marketing Consultancy called LaLopez.

Marketing–>Business Success

Social media has enhanced businesses all over the world. Social media has helped businesses market their brands. With the use of social media, their fans and followers have significantly increased.

First, lets talk about how Kylie Jenner’s use of social media helped her market her business. Kylie is a prime example of a business women who used her social media to market her business.

In the fall of 2016 Kylie Jenner launched her cosmetics line, called Kylie Cosmetics. Kylie’s cosmetic line started off with just a few lip kits but quickly turned into so much more. Kylie now has created eye liners, blushes, eyeshadows and so much more.

So, how did an 18 year old create such a massive business so fast? The answer to this is simple. She used social media to market her new business.

Kylie Jenner has 20.1 million twitter followers. With that many followers posting about her business would be extremely beneficial to her sales.

With this tweet, all of her followers will be aware about an upcoming launch and will rush to get onto her website before it all sells out. Kylie Cosmetics also has a twitter account with over 500k followers. Her twitter account is not the only social media account that she uses to promote her business. Kylie uses Instagram as a big marketing tool. Kylie currently has over 90 million followers. She is one of the most famous teens in the world. The younger generation looks up to her which explains why she has so many followers. When she Instagram’s that she is launching a makeup line people are going to want to be the first ones to get it.

This year Kylie decided to launch a holiday edition cosmetic line. When it sold out so quickly she would make deals with her followers, so they would try again to purchase the holiday edition.

This is a great marketing strategy. Not only is this a great deal but by Kylie posting this on her Instagram millions and millions of her loyal fans will see it.  Kylie also made a Kylie Cosmetics Instagram account where she also posts about the new things she is creating. This account already has over 12 million followers.

So Kylie Jenner promotes her business on twitter and Instagram. However, she also takes advantage of her snapchat to market her business. On snapchat she will let her fans know when she is creating something new and when it will be launching.

Kylie’s business has only been around for a year and a half and it is already so big. Her marketing strategies have definitely played a big role in the success of her business.