Social media has enhanced businesses all over the world. Social media has helped businesses market their brands. With the use of social media, their fans and followers have significantly increased.
First, lets talk about how Kylie Jenner’s use of social media helped her market her business. Kylie is a prime example of a business women who used her social media to market her business.
In the fall of 2016 Kylie Jenner launched her cosmetics line, called Kylie Cosmetics. Kylie’s cosmetic line started off with just a few lip kits but quickly turned into so much more. Kylie now has created eye liners, blushes, eyeshadows and so much more.
So, how did an 18 year old create such a massive business so fast? The answer to this is simple. She used social media to market her new business.
Kylie Jenner has 20.1 million twitter followers. With that many followers posting about her business would be extremely beneficial to her sales.
With this tweet, all of her followers will be aware about an upcoming launch and will rush to get onto her website before it all sells out. Kylie Cosmetics also has a twitter account with over 500k followers. Her twitter account is not the only social media account that she uses to promote her business. Kylie uses Instagram as a big marketing tool. Kylie currently has over 90 million followers. She is one of the most famous teens in the world. The younger generation looks up to her which explains why she has so many followers. When she Instagram’s that she is launching a makeup line people are going to want to be the first ones to get it.
This year Kylie decided to launch a holiday edition cosmetic line. When it sold out so quickly she would make deals with her followers, so they would try again to purchase the holiday edition.
This is a great marketing strategy. Not only is this a great deal but by Kylie posting this on her Instagram millions and millions of her loyal fans will see it. Kylie also made a Kylie Cosmetics Instagram account where she also posts about the new things she is creating. This account already has over 12 million followers.
So Kylie Jenner promotes her business on twitter and Instagram. However, she also takes advantage of her snapchat to market her business. On snapchat she will let her fans know when she is creating something new and when it will be launching.
Kylie’s business has only been around for a year and a half and it is already so big. Her marketing strategies have definitely played a big role in the success of her business.